Free resources
GTM Resource Library
Guides, frameworks, and checklists I actually use with clients. No fluff — pick what fits your stage.
ICP/ECP + Customer Journey Map
Map your real buyer before picking any channel. Covers ideal customer profile, early customer profile, and full journey mapping.
Fix Your Messaging in 20 Minutes
From vague to value — a hands-on framework to sharpen your positioning when channels are right but conversion isn't.
Customer Development Interview Guide
The fastest way to stop guessing and start knowing. Structured guide to validating your ICP through real conversations.
6 Claude GTM Strategy Prompts
Stress-test your positioning and channel logic using AI. Six ready-to-use prompts for strategic GTM thinking.
Hypotheses Preparation Guide
Validate before you invest. A structured experiment framework for testing GTM assumptions systematically.
Pillar & Cluster Framework
How to start writing with structure and purpose. Build content that compounds into topical authority over time.
How to Prepare for Cold Outreach
Full setup if you've never run one — ICP, targeting, sequences, what to measure, and when to iterate.
Technical SEO Audit Checklist
Clear technical debt before investing in content. A hands-on checklist for auditing your site's SEO foundations.
How to Avoid Topical Authority Lock-in
Your existing content may be working against you. A guide for repositioning without losing SEO equity.
Upwork Guide
Use Upwork as a gap-filler without getting stuck there. Profile optimization, proposals, and when to move beyond it.
Events & Conferences: B2B Prep Guide
The full playbook for turning conference rooms into pipeline. Prep, networking, and follow-up strategy.
Anti-AI System Prompt (Banned Words)
A drop-in system prompt that kills AI-sounding filler. Paste it before any draft and watch the fluff disappear.
Skeptical Editor (Assumption Destroyer)
A ruthlessly honest editor prompt that challenges every claim, assumption, and lazy shortcut in your draft.
Fluff Assassin (Copy Tightener)
Tighten bloated copy fast. This prompt strips filler, hedging, and dead weight from any piece of writing.
Ruthless Positioning Editor
Debug your messaging. This prompt finds where your positioning is vague, generic, or says nothing a competitor couldn't.
Show Me the Holes (Conversion Killer Finder)
Feed it your landing page or sales copy and it finds every objection, gap, and reason a buyer would bounce.
Newsletter Subject Line Tester
Paste your subject line options and get a ranked breakdown — open-rate logic, not vibes.
Not sure where to start?
Take the GTM Channel Quiz — it picks the right resources for your stage automatically.
Take the Quiz →