Doing everything right. Still no pipeline.
You launched the ads, started posting, built the funnel. Dashboards say you're working. Pipeline says nothing.
Fractional CMO services for B2B companies
Founder-led sales got you here. It won't get you to ×10.
Build the marketing function that lets your team sell without you — in 90 days. For B2B SaaS and service companies that grew past $1M ARR on hustle and word-of-mouth, and hit the ceiling of that motion.
No pitch on the call. I'll listen, ask questions, and tell you exactly where to start — and what to skip.
Meet your Fractional CMO
Yuliia Shvetsova, Fractional CMO & GTM strategist for B2B
Mentor at Techstars & Unicorn Factory Lisboa
$1M+
in new revenue for a software development agency
$72K
recovered on an enterprise deal for a PropTech SaaS after a single pricing correction
+208%
organic traffic in month one, AI-assisted content system
50+
B2B GTM engagements — I can diagnose in 15 minutes what teams couldn't see in 18 months
When to hire a fractional CMO
Where are you stuck?
After 9+ years in B2B, I've seen the same patterns show up across industries. If at least two of these sound like you, it's time to bring a pro.
You're the best salesperson in the company. That's the problem.
Your deals feel easy because you know exactly what to say. But you can't explain what you're doing differently — so nobody else can do it. It's all still you.
Revenue ceiling you can't scale past.
You hit the same number every month. Your company could be a ×5 company — but the next stage won't come from working harder. It'll come from a different system.
17 strategy docs. No priority.
You don't need another strategy. You need someone to grab the pile, put it in buckets, and tell you what to do first.
Selling everything to everyone.
No specific buyer. No clear offer. Everyone's a maybe and nobody's a yes. The market doesn't know what you do — because you haven't decided either.
Pipeline from two sources only.
Your network and word-of-mouth. That's it. The day either one slows down, the company's exposed — and you'll feel it two quarters too late.
You think the problem is the channel. Or your junior marketer. Truth is — nobody owns growth, and every marketing dollar goes somewhere you can't trace.
Find your pattern — take the 2-min quiz
What changes when you hire a fractional CMO
Build a system that scales beyond the founder.
How it is now: Founder-led
You're in the middle of every decision. And every growth opportunity depends on whether you personally have bandwidth this week.
You can keep hustling. After all, that worked before and brought you where you are now.
But if you do the math, you know that approach has hit a ceiling. You're too expensive to spend your time on spreadsheets and briefing your junior marketer.
If you spend at least 15 hours a week on marketing decisions, that's 15 hours not spent closing deals. At your average deal size, that's real revenue not happening every month.
The opportunity: Team-led
Your company scales ×2, ×5, ×10 — and you have the pipeline source that's NOT your network.
You can't BE the engine for your next stage of growth. Your team needs the foundation to sell on — a niche, an offer, positioning — out of your head and into their processes.
In 90 days, you build a system that connects scattered marketing activities into a single growth engine and turns spend into predictable pipeline.
You can count on other sources of leads, your revenue department runs like a clock. And your calendar is back for the one thing only you can do: sell.
What do B2B fractional CMO services look like
90 days to a marketing function that runs without you.
One focused engagement. I diagnose what's broken, build the foundation, run it until it works, and hand it to your team. You can keep me in advisory capacity afterwards — or run the system yourself.
This is what you're getting
Video walkthrough of the engagement — coming right here.
(Loom embed slot — send Claude the share link.)
(Loom embed slot — send Claude the share link.)
You can't fix something without knowing how it broke — skip this and you add six months to the timeline. By the end of month one you know exactly what's broken, what to fix first, and what to stop wasting money on.
- I dig into your CRM, analytics, past strategy docs, and your best (and worst) clients
- Customer interviews — your buyers' words, not guesses from inside the building
- Positioning, buyer profile, and offers documented so the whole team can use them without you in the room
- A 30/60/90 roadmap with named owners and KPIs — a sequence, not another doc
- First fixes shipped inside month one: homepage, outreach, whatever's leaking loudest
The roadmap gets executed — and you get proof the motion works before any big budget commitment. I test before I scale; expensive guessing is how GTM budgets evaporate.
- Your sales narrative live in market — in outreach, on the site, in decks your team uses without you
- One lead motion that doesn't depend on you — chosen with precision, run until it's repeatable
- Marketing feeds sales, sales feeds marketing, on a weekly cadence — you're no longer the relay
- Your team executing to standard — I mentor them, and bring in specialists only for named gaps
- Shiny-object requests get measured against the 30/60/90. If it doesn't ladder to the goal, it's a no.
By Day 90 you have a marketing function that runs without you in the middle of it — and a clear decision in front of you: keep me on, or run it yourselves. Either way, you own everything we built.
- Team trained through working sessions — not a doc dumped in your inbox
- SOPs documenting how marketing runs, tracking live
- An executive summary with numbers you can show yourself — or a board
- The next 90 days mapped: what the next quarter looks like, with or without me
The month-one rule
If month one doesn't give you clarity you can act on, you've spent weeks — not a year.
Yours to keep
Everything we build lives in your operational space from Week 1. Yours, whatever you decide at Day 90.
Bounded scope
90 days, defined deliverables, transparent weekly reporting. No black boxes, no open-ended retainer.
Want the week-by-week breakdown — every deliverable, every phase?
See how the 90 days work
When B2B fractional CMO makes sense
Who this is for — and who it isn't.
This is for you if…
- You run a B2B SaaS, tech or service business — agency, studio, consultancy, or expert-led firm — past $1M ARR
- You grew on founder-led sales and word-of-mouth, and you've hit the ceiling of that motion
- There's no marketing leader in the seat — and you've realized you're it, by default
- You've been burned before and want bounded scope with visible output, not promises
It's not for you if…
- You have no runway — I don't take companies that would be gambling it on me
- You want a guaranteed revenue number in 90 days — there are too many external factors influencing your go-to-market, and I'm not God
- You're looking for someone to execute your existing plan without questioning it
- You're after a quick patch — one campaign, a landing-page facelift, leads by Friday. I build systems that compound; I play the long game
Fractional CMO B2B success stories
Results I'm most proud of.
$1M+
in new revenue, from a new vertical
Selling everything to everyone → niched into EdTech. Portfolio audit, new positioning, then months of disciplined hypothesis testing before scaling what worked.
$72K
recovered on an enterprise deal
The founder was pricing on gut feeling. A competitor check and unit economics later, the enterprise deal closed at what the product was actually worth.
+208%
organic traffic · 5× content speed
AI-assisted content flows with human editorial oversight: a blog launched from zero to top-5 rankings, producing five times faster — first SQL in month one.
What clients say
You may not take my word for it. Take theirs.
Yuliia is a great lead mentor. She always asks thought-provoking and intentional questions and is willing to get into the weeds on marketing strategy just like into the tactical funnel and content advice.
Shannon P.Operations Associate @ Techstars
Her insights on D2C vs B2B marketing were immediately actionable.
Pre-seed startup founderTechstars Mentor Magic
She helped us focus on our strengths and clarified our business direction. Before engaging, we relied on word-of-mouth for almost all our sales, our marketing was scattered, and we couldn't nurture leads.
Alexander N.Sales & Co-founder @ A-Development
They care, they really care. When we began collaborating, we had no equivalent to a CMO role in our company. Four months later, all goals were met. Now we have a proper pipeline — not just a few cases.
Yevhenii K.CEO @ Daiquiri
Yuliia's marketing leadership, driven by clear vision and common sense, brings actual results in qualified leads and better, faster dealmaking. If you need a no-BS marketing advisor who's not afraid to take ownership and push realistic hypotheses instead of buzzword bingo, she is the person for the job.
Vera K.Copy chief @ V&Ü Content
Yuliia is a great lead mentor. She always asks thought-provoking and intentional questions and is willing to get into the weeds on marketing strategy just like into the tactical funnel and content advice.
Shannon P.Operations Associate @ Techstars
Her insights on D2C vs B2B marketing were immediately actionable.
Pre-seed startup founderTechstars Mentor Magic
She helped us focus on our strengths and clarified our business direction. Before engaging, we relied on word-of-mouth for almost all our sales, our marketing was scattered, and we couldn't nurture leads.
Alexander N.Sales & Co-founder @ A-Development
They care, they really care. When we began collaborating, we had no equivalent to a CMO role in our company. Four months later, all goals were met. Now we have a proper pipeline — not just a few cases.
Yevhenii K.CEO @ Daiquiri
Yuliia's marketing leadership, driven by clear vision and common sense, brings actual results in qualified leads and better, faster dealmaking. If you need a no-BS marketing advisor who's not afraid to take ownership and push realistic hypotheses instead of buzzword bingo, she is the person for the job.
Vera K.Copy chief @ V&Ü Content
Not ready for 90 days?
Other ways in, especially if you're an early-stage founder.
GTM Diagnostics 60 min
A focused review of your funnel, messaging, and current GTM tests.
This will get you unstuck and focused on where the fastest opportunities are — so the next steps are easier to prioritize.
Book a sessionGTM Sprint 2–3 weeks
Turn scattered GTM ideas into a practical 90-day action plan.
Get a sparring partner to help you work through positioning, early customer profiles, messaging angles, and go-to-market hypotheses. The idea is to bring you to a clear execution plan for the next 90 days.
Book an intro callWorkshops 2–3 hours
Focused working sessions around a specific GTM problem or team challenge.
Possible topics include GTM hypothesis prioritization, AI-assisted content workflows, positioning sprints, and buyer-profile breakdowns.
Get in touch
What is a fractional CMO — and other fair questions
Still wondering?
A senior marketing leader who owns your marketing function part-time — strategy, execution, team, and outcomes — without the cost or commitment of a full-time executive hire.
For B2B companies past $1M ARR that grew on founder-led sales, that means one thing in practice: someone finally builds the marketing system you've been carrying in your head, and hands it to your team.
That's exactly why I don't lead with promises — the last person who disappointed you probably did. So let's not do that.
We start with a bounded 90-day engagement, not an open commitment. The first month is diagnosis: if it doesn't give you clarity you can act on, you've spent weeks, not a year. The skepticism is earned — I'd rather de-risk it than argue with it.
A mid-level marketer executes but still needs direction — so it all still routes back to you, and you've extended your headspace instead of offloading it. A real CMO is a six-figure commitment most companies at this stage aren't ready for.
Fractional gives you the senior judgment that makes the calls — with pattern recognition from 50+ companies — without the overhead or the risk.
No — there are too many external factors influencing your go-to-market, and I'm not God. Be wary of anyone who claims otherwise.
What I promise is the foundation a team-led sale needs, the marketing function off your plate, and one repeatable motion bringing pipeline. I build the system the numbers come from.
Both. I have a deep content background, so messaging and positioning aren't abstract concepts — I'll roll up my sleeves on your homepage, outreach sequences, and anything messaging. Some clients essentially get a Head of Marketing and a Head of Content in one person.
When the scope grows beyond what I cover (paid, lead gen, RevOps), I bring in the right operators — but I keep and own the marketing function. You don't get five vendors. You get me.
Primary fit: B2B SaaS, tech and service businesses — roughly 30–150 people, past $1M ARR, with no marketing leader in the seat.
The Audit and Sprint work for earlier-stage startups too. I mentor at Techstars and Unicorn Factory Lisboa, so I'm used to founders who are still finding their footing.
The engagement is bounded at 90 days by design — you're not signing an open-ended retainer. Past Day 90, if you keep me on, it's one rule: tell me when it's our last month. No exit fees, no awkward conversations. Everything we built stays yours.
Ready when you are
Thirty minutes. I'll tell you exactly where to start — and what to skip.
Book a free 30-minute diagnostic call to figure out what’s stuck and where to start. Prefer async? Send a note instead.
Write to me
Tell me where you're stuck — I read everything myself.
or mail me at hello@fractional-cmo.tech
Grab your 30-min slot directly here