/* ============================================================
   fractional-cmo.tech — "The Editorial" system (v2)
   Fraunces headlines · Inter body · Nothing You Could Do script
   Red #C22B2B draws, never fills. Warm paper, ink, B&W photos.
   ============================================================ */

:root {
  --red: #C22B2B;
  --red-bright: #E05252;
  --ink: #1A1717;
  --gray: #4A4440;
  --gray-light: #7A736C;
  --line: #DCD3C5;
  --paper: #F6F1E9;
  --paper-deep: #EFE7DA;
  --white: #FFFDF9;
  --max: 1140px;
  --shadow: 0 2px 24px rgba(26, 23, 23, 0.07);
  --shadow-hover: 0 12px 44px rgba(26, 23, 23, 0.12);
}

* { margin: 0; padding: 0; box-sizing: border-box; }

html { scroll-behavior: smooth; scroll-padding-top: 90px; }

body {
  font-family: 'Inter', system-ui, sans-serif;
  font-size: 17px;
  line-height: 1.65;
  color: var(--ink);
  background: var(--paper);
  -webkit-font-smoothing: antialiased;
}

img { max-width: 100%; display: block; }
a { color: var(--red); text-decoration: none; }
a:hover { text-decoration: underline; }

.wrap { max-width: var(--max); margin: 0 auto; padding: 0 24px; }

/* ---------- typography ---------- */
h1, h2, h3 {
  font-family: 'Fraunces', Georgia, serif;
  font-weight: 600;
  letter-spacing: -0.015em;
  line-height: 1.1;
}
h1 { font-size: clamp(2.4rem, 5.6vw, 3.9rem); }
h2 { font-size: clamp(1.8rem, 3.8vw, 2.7rem); }
h3 { font-size: 1.3rem; line-height: 1.28; }

/* SEO keyword eyebrows: plain crawlable text, editorial dress */
.eyebrow {
  display: flex; align-items: center; gap: 12px;
  font-family: 'Inter', sans-serif;
  font-size: 0.78rem; font-weight: 700;
  letter-spacing: 0.16em; text-transform: uppercase;
  color: var(--ink);
  margin-bottom: 22px;
}
.eyebrow::before { content: ''; width: 34px; height: 2px; background: var(--red); flex-shrink: 0; }

/* red handwritten script — strictly rationed */
.script {
  font-family: 'Nothing You Could Do', cursive;
  font-weight: 400;
  color: var(--red);
  display: inline-block;
  transform: rotate(-2deg);
  line-height: 0.9;
}
h1 .script, h2 .script { font-size: 1.08em; }

/* hand-drawn red underline for a key phrase */
.mark { position: relative; white-space: nowrap; }
.mark svg { position: absolute; left: -1%; bottom: -0.14em; width: 102%; height: 0.28em; pointer-events: none; }

.sub {
  font-size: clamp(1.05rem, 2vw, 1.22rem);
  color: var(--gray);
  max-width: 42em;
}

section { padding: 92px 0; }
.section-head { max-width: 48em; margin-bottom: 52px; }
.section-head p { margin-top: 16px; }

/* ---------- header / nav ---------- */
.site-header {
  position: sticky; top: 0; z-index: 100;
  background: rgba(246, 241, 233, 0.88);
  backdrop-filter: blur(12px);
  -webkit-backdrop-filter: blur(12px);
  border-bottom: 1px solid var(--line);
}
.nav { display: flex; align-items: center; justify-content: space-between; height: 74px; }
.brand { display: flex; flex-direction: column; line-height: 1.2; }
.brand:hover { text-decoration: none; }
.brand .name { font-family: 'Fraunces', serif; font-weight: 700; font-size: 1.1rem; color: var(--ink); }
.brand .role { font-size: 0.68rem; color: var(--gray-light); text-transform: uppercase; letter-spacing: 0.1em; }

.nav-links { display: flex; align-items: center; gap: 28px; list-style: none; }
.nav-links a { color: var(--ink); font-size: 0.94rem; font-weight: 500; }
.nav-links a:hover { color: var(--red); text-decoration: none; }
.nav-links a.quiz-link { color: var(--red); font-weight: 600; }
.nav-links a.btn { color: var(--paper); }
.nav-links a.btn:hover { color: #fff; }

.btn {
  display: inline-block;
  border-radius: 10px;
  background: var(--ink); color: var(--paper);
  font-family: 'Inter', sans-serif;
  font-weight: 600; font-size: 0.82rem;
  letter-spacing: 0.08em; text-transform: uppercase;
  padding: 16px 30px; border: 1.5px solid var(--ink);
  transition: background 0.18s ease, color 0.18s ease, transform 0.18s ease;
  cursor: pointer;
}
.btn:hover { background: var(--red); border-color: var(--red); color: #fff; transform: translateY(-2px); text-decoration: none; }
.btn.small { padding: 11px 22px; font-size: 0.76rem; }
.btn.ghost { background: transparent; color: var(--ink); }
.btn.ghost:hover { background: var(--ink); border-color: var(--ink); color: var(--paper); }

/* underlined text link (red stroke) */
.link-u {
  font-weight: 600; font-size: 0.98rem; color: var(--ink);
  border-bottom: 2px solid var(--red); padding-bottom: 3px;
}
.link-u:hover { color: var(--red); text-decoration: none; }

.nav-toggle { display: none; background: none; border: none; cursor: pointer; padding: 8px; }
.nav-toggle span { display: block; width: 24px; height: 2px; background: var(--ink); margin: 5px 0; transition: 0.25s; }

/* ---------- hero ---------- */
.hero { padding: 92px 0 84px; position: relative; }
.hero-grid { display: grid; grid-template-columns: 1.18fr 0.82fr; gap: 64px; align-items: center; }
.hero h1 { margin-bottom: 26px; }
.hero .sub { margin-bottom: 38px; }
.hero-ctas { display: flex; gap: 22px; flex-wrap: wrap; align-items: center; }
.hero-note { font-size: 0.85rem; color: var(--gray-light); margin-top: 16px; }

.hero-photo { position: relative; }
.hero-photo .frame { position: relative; }
.hero-photo img {
  width: 100%; height: auto;
  filter: contrast(1.03) saturate(0.94);
}
.hero-photo .frame::after {
  content: ''; position: absolute; top: 14px; right: -14px; bottom: -14px; left: 14px;
  border: 1.5px solid var(--ink); pointer-events: none;
}
.hero-badge {
  position: absolute; bottom: 16px; left: 16px; right: 16px;
  background: rgba(255, 253, 249, 0.9);
  backdrop-filter: blur(6px);
  -webkit-backdrop-filter: blur(6px);
  border-radius: 12px;
  padding: 12px 18px;
  box-shadow: var(--shadow);
  z-index: 2;
}
.hero-badge b { display: block; font-size: 0.9rem; line-height: 1.4; }
.hero-badge span { font-size: 0.8rem; color: var(--gray-light); }
.hero-annot {
  position: absolute; top: -54px; left: -12px; z-index: 3;
  font-family: 'Nothing You Could Do', cursive;
  color: var(--red); font-size: 1.15rem; transform: rotate(-2deg);
  display: flex; align-items: flex-start; gap: 6px; white-space: nowrap;
}
.hero-annot svg { margin-top: 14px; flex-shrink: 0; }

/* ---------- offer top: text + video side by side ---------- */
.offer-top { display: grid; grid-template-columns: 1.05fr 0.95fr; gap: 56px; align-items: center; margin-bottom: 52px; }
.offer-top .section-head, .offer-top .offer-head { margin-bottom: 0; }
.offer-top .loom-block { margin: 0; max-width: none; }
.cal-annot { margin: 4px 0 10px 6px; }

/* ---------- testimonials marquee ---------- */
.testi-marquee { overflow: hidden; position: relative; margin: 0 -24px; padding: 8px 0; }
.testi-marquee::before, .testi-marquee::after {
  content: ''; position: absolute; top: 0; bottom: 0; width: 80px; z-index: 2; pointer-events: none;
}
.testi-marquee::before { left: 0; background: linear-gradient(90deg, var(--paper), transparent); }
.testi-marquee::after { right: 0; background: linear-gradient(270deg, var(--paper), transparent); }
.testi-track { display: flex; gap: 20px; width: max-content; animation: testiFlow 60s linear infinite; }
.testi-marquee:hover .testi-track { animation-play-state: paused; }
.testi-track .testi { width: 380px; flex-shrink: 0; }
@keyframes testiFlow { from { transform: translateX(0); } to { transform: translateX(-50%); } }
@media (prefers-reduced-motion: reduce) {
  .testi-track { animation: none; flex-wrap: wrap; width: auto; }
}

/* ---------- ways: time chip ---------- */
.way-time {
  font-family: 'Inter', sans-serif; font-size: 0.68rem; font-weight: 700;
  letter-spacing: 0.1em; text-transform: uppercase; color: var(--red);
  border: 1px solid var(--red); border-radius: 100px; padding: 3px 10px;
  vertical-align: middle; margin-left: 8px; white-space: nowrap;
}

/* ---------- footer social icons ---------- */
.footer-social { display: flex; gap: 14px; margin: 10px 0; }
.footer-social a { color: var(--ink); display: inline-flex; }
.footer-social a:hover { color: var(--red); }

/* ---------- dossier (about) ---------- */
.dossier-grid { display: grid; grid-template-columns: 1fr 1fr; gap: 56px; align-items: start; }
.dossier-grid .prose { order: 1; }
.dossier-grid .dossier-card { order: 2; }
.kicker-line { font-family: 'Fraunces', serif; font-size: 1.35rem; line-height: 1.4; }
.dossier-card {
  background: var(--white); border: 1.5px solid var(--ink);
  padding: 34px 30px; position: relative;
  box-shadow: 8px 8px 0 rgba(26,23,23,0.08);
  transform: rotate(0.4deg);
}
.dossier-card::before {
  content: ''; position: absolute; top: -14px; left: 50%; transform: translateX(-50%) rotate(-2deg);
  width: 110px; height: 26px; background: rgba(222, 214, 200, 0.9);
  box-shadow: 0 1px 4px rgba(0,0,0,0.08);
}
.dossier-label {
  display: block; font-size: 0.7rem; font-weight: 700; letter-spacing: 0.16em;
  text-transform: uppercase; color: var(--red); margin: 22px 0 10px;
}
.dossier-label:first-of-type { margin-top: 0; }
.dossier-card h3 { font-size: 1.3rem; margin-bottom: 12px; }
.dossier-answer { color: var(--gray); font-size: 0.97rem; }
.dossier-card ul { list-style: none; }
.dossier-card li {
  padding: 9px 0 9px 24px; position: relative;
  font-size: 0.9rem; color: var(--gray); border-bottom: 1px dashed var(--line);
}
.dossier-card li:last-child { border-bottom: none; }
.dossier-card li::before { content: '→'; position: absolute; left: 0; color: var(--red); font-weight: 700; }

/* ---------- values ---------- */
.values-grid { display: grid; grid-template-columns: repeat(3, 1fr); gap: 20px; }
.value-card { background: var(--white); border: 1px solid var(--line); padding: 30px 26px; }
.value-card .value-num {
  font-family: 'Fraunces', serif; font-weight: 600; font-size: 0.95rem; color: var(--red);
  display: block; margin-bottom: 12px;
}
.value-card .value-num::after { content: ''; display: block; width: 26px; height: 1.5px; background: var(--red); margin-top: 8px; }
.value-card h3 { font-size: 1.12rem; margin-bottom: 10px; }
.value-card p { font-size: 0.92rem; color: var(--gray); }
.value-card p + p { margin-top: 12px; }

/* ---------- linkedin video grid ---------- */
.video-grid { display: grid; grid-template-columns: 1fr 1fr; gap: 22px; }
.li-video { border: 1.5px solid var(--ink); background: var(--white); }
.li-video iframe { width: 100%; height: 399px; display: block; border: 0; }

/* multi-line-safe hand underline (for phrases that may wrap) */
.u-hand {
  background-image: url("data:image/svg+xml;utf8,<svg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 120 8' preserveAspectRatio='none'><path d='M2 5 C 30 2, 90 3, 118 4.5' stroke='%23C22B2B' stroke-width='2.4' fill='none' stroke-linecap='round'/></svg>");
  background-repeat: no-repeat; background-position: 0 100%; background-size: 100% 0.32em;
  padding-bottom: 0.3em;
  -webkit-box-decoration-break: clone; box-decoration-break: clone;
}

/* ---------- pull quote ---------- */
.pull-quote {
  font-family: 'Fraunces', serif; font-weight: 500;
  font-size: clamp(1.25rem, 2.6vw, 1.7rem); line-height: 1.5;
  max-width: 34em; border-left: 3px solid var(--red);
  padding-left: 32px; margin: 0;
}
.pull-quote p + p { margin-top: 18px; }

/* ---------- proof strip ---------- */
.proof-strip { background: var(--ink); color: var(--paper); padding: 48px 0; }
.proof-grid { display: grid; grid-template-columns: repeat(4, 1fr); gap: 28px; }
.proof-item .num {
  font-family: 'Fraunces', serif;
  font-size: clamp(1.8rem, 3vw, 2.4rem);
  font-weight: 600; letter-spacing: -0.02em;
}
.proof-item .label { font-size: 0.85rem; color: rgba(246,241,233,0.6); margin-top: 6px; line-height: 1.45; }

/* ---------- pains ---------- */
.pain-grid { display: grid; grid-template-columns: repeat(3, 1fr); gap: 20px; }
.pain-card {
  background: var(--white);
  border: 1px solid var(--line);
  padding: 32px 28px;
  transition: transform 0.22s ease, box-shadow 0.22s ease;
}
.pain-card:hover { transform: translateY(-4px); box-shadow: var(--shadow-hover); }
.pain-card .num {
  font-family: 'Fraunces', serif; font-weight: 600;
  font-size: 0.95rem; color: var(--red);
  display: block; margin-bottom: 14px;
}
.pain-card .num::after { content: ''; display: block; width: 26px; height: 1.5px; background: var(--red); margin-top: 8px; }
.pain-card h3 { margin-bottom: 12px; font-size: 1.18rem; }
.pain-card p { font-size: 0.95rem; color: var(--gray); }

/* editorial pull-quote bridge — paper, not a red box */
.pain-bridge { margin-top: 64px; text-align: center; padding: 0 20px; }
.pain-bridge .bridge-q {
  font-family: 'Fraunces', serif; font-weight: 500;
  font-size: clamp(1.3rem, 2.6vw, 1.7rem); line-height: 1.4;
  max-width: 30em; margin: 0 auto 30px;
}
.pain-bridge .btn { margin-top: 4px; }

/* ---------- shift ---------- */
.shift { background: var(--paper-deep); }
.shift-grid { display: grid; grid-template-columns: 1fr 96px 1fr; gap: 0; margin-top: 8px; align-items: stretch; }
.shift-arrow {
  display: flex; flex-direction: column; align-items: center; justify-content: center;
  gap: 6px; padding: 0 6px;
}
.shift-arrow .script { font-size: 1rem; transform: rotate(-4deg); text-align: center; line-height: 1.15; }
.shift-arrow svg { width: 54px; height: 26px; }
.shift-card { background: var(--white); padding: 38px 32px; border: 1px solid var(--line); position: relative; }
.shift-card .when {
  font-size: 0.74rem; font-weight: 700; letter-spacing: 0.14em;
  text-transform: uppercase; color: var(--red); display: block; margin-bottom: 14px;
}
.shift-card.now { background: var(--paper-deep); border-style: dashed; }
.shift-card.now .when { color: var(--gray-light); }
.shift-card p + p { margin-top: 12px; }
.shift-card .kicker { font-family: 'Fraunces', serif; font-weight: 600; font-size: 1.12rem; color: var(--ink); }
.shift-card h3 { margin-bottom: 10px; }
.shift-card p { color: var(--gray); font-size: 0.97rem; }
.shift-unlock {
  margin-top: 40px;
  font-family: 'Fraunces', serif; font-weight: 500;
  font-size: clamp(1.25rem, 2.5vw, 1.6rem);
  line-height: 1.45; max-width: 32em;
}

/* ---------- offer / phases ---------- */
.offer-lede { max-width: 44em; }
.phases { margin-top: 56px; display: grid; gap: 0; border-top: 1.5px solid var(--ink); }
.phase { background: transparent; border-bottom: 1.5px solid var(--ink); }
.phase-head {
  display: flex; align-items: center; gap: 24px;
  padding: 30px 8px; cursor: pointer;
  background: none; border: none; width: 100%; text-align: left;
  font-family: inherit;
}
.phase-head:hover .phase-title h3 { color: var(--red); }
.phase-num {
  flex-shrink: 0;
  font-family: 'Fraunces', serif; font-weight: 600;
  font-size: 1.05rem; color: var(--red);
  width: 56px;
}
.phase-title h3 { font-size: 1.45rem; transition: color 0.18s ease; }
.phase-title .weeks { font-size: 0.85rem; color: var(--gray-light); letter-spacing: 0.06em; text-transform: uppercase; }
.phase-chevron { margin-left: auto; transition: transform 0.25s ease; color: var(--gray-light); flex-shrink: 0; }
.phase.open .phase-chevron { transform: rotate(180deg); }
.phase-body { max-height: 0; overflow: hidden; transition: max-height 0.4s ease; }
.phase.open .phase-body { max-height: 1400px; }
.phase-body-inner { padding: 0 8px 34px 80px; }
.phase-body p { color: var(--gray); margin-bottom: 14px; }
.phase-body ul { list-style: none; }
.phase-body li {
  padding: 9px 0 9px 26px; position: relative;
  color: var(--ink); font-size: 0.97rem; border-bottom: 1px solid var(--line);
}
.phase-body li:last-child { border-bottom: none; }
.phase-body li::before { content: '→'; position: absolute; left: 0; color: var(--red); font-weight: 700; }

.derisk { margin-top: 44px; display: grid; grid-template-columns: repeat(3, 1fr); gap: 18px; }
.derisk-card { background: var(--ink); color: var(--paper); padding: 30px 26px; }
.derisk-card .rule-label {
  font-size: 0.72rem; font-weight: 700; letter-spacing: 0.16em; text-transform: uppercase;
  color: var(--red-bright); display: block; margin-bottom: 12px;
}
.derisk-card .rule-label::after { content: ''; display: block; width: 26px; height: 1.5px; background: var(--red-bright); margin-top: 8px; }
.derisk-card p { font-size: 0.94rem; color: rgba(246,241,233,0.85); }

/* ---------- loom walkthrough ---------- */
.loom-block { margin: 48px 0 8px; position: relative; max-width: 760px; }
.loom-annot {
  font-family: 'Nothing You Could Do', cursive; color: var(--red);
  font-size: 1.2rem; transform: rotate(-2deg);
  display: flex; align-items: center; gap: 10px; margin-bottom: 14px;
}
.loom-frame { position: relative; background: var(--ink); }
.loom-frame::after {
  content: ''; position: absolute; top: 12px; right: -12px; bottom: -12px; left: 12px;
  border: 1.5px solid var(--ink); pointer-events: none;
}
.loom-frame .ratio { position: relative; padding-bottom: 56.25%; height: 0; }
.loom-frame iframe { position: absolute; inset: 0; width: 100%; height: 100%; border: 0; }
.loom-placeholder {
  border: 1.5px dashed var(--gray-light); padding: 56px 32px; text-align: center;
  color: var(--gray); font-size: 0.95rem; background: var(--white);
}

/* ---------- fit ---------- */
.fit-grid { display: grid; grid-template-columns: 1fr 1fr; gap: 20px; }
.fit-col { padding: 40px 34px; background: var(--white); border: 1px solid var(--line); }
.fit-col h3 { margin-bottom: 20px; }
.fit-col h3 .script { font-size: 1.1em; }
.fit-col ul { list-style: none; }
.fit-col li { padding: 10px 0 10px 32px; position: relative; color: var(--gray); font-size: 0.98rem; }
.fit-col.yes li::before { content: '✓'; position: absolute; left: 0; color: var(--red); font-weight: 800; }
.fit-col.no li::before { content: '—'; position: absolute; left: 0; color: var(--gray-light); font-weight: 800; }

/* ---------- cases ---------- */
.cases { background: var(--paper-deep); }
.case-grid { display: grid; grid-template-columns: repeat(3, 1fr); gap: 20px; }
.case-card {
  background: var(--white); padding: 34px 30px;
  border: 1px solid var(--line);
  display: flex; flex-direction: column;
  transition: transform 0.22s ease, box-shadow 0.22s ease;
}
.case-card:hover { transform: translateY(-4px); box-shadow: var(--shadow-hover); }
.case-card .tag {
  align-self: flex-start; font-size: 0.7rem; font-weight: 700;
  letter-spacing: 0.12em; text-transform: uppercase;
  color: var(--gray-light); border-bottom: 2px solid var(--red);
  padding-bottom: 4px; margin-bottom: 20px;
}
.case-card .result { font-family: 'Fraunces', serif; font-size: 2.1rem; font-weight: 600; letter-spacing: -0.02em; margin-bottom: 6px; }
.case-card .result-label { font-size: 0.9rem; color: var(--red); font-weight: 600; margin-bottom: 14px; }
.case-card p { font-size: 0.93rem; color: var(--gray); }
.case-more { margin-top: 40px; }

/* ---------- testimonials carousel ---------- */
.testi-carousel { position: relative; }
.testi-page { display: none; grid-template-columns: repeat(3, 1fr); gap: 20px; }
.testi-page.active { display: grid; animation: testiFade 0.6s ease; }
.testi { background: var(--white); border: 1px solid var(--line); padding: 30px 26px; display: flex; flex-direction: column; }
@keyframes testiFade { from { opacity: 0; transform: translateY(14px); } to { opacity: 1; transform: none; } }
.testi blockquote {
  font-family: 'Fraunces', serif; font-weight: 500;
  font-size: 1.05rem; line-height: 1.55;
  color: var(--ink); flex: 1;
}
.testi blockquote::before {
  content: '\201C';
  font-family: 'Fraunces', serif; font-size: 2.6rem; color: var(--red);
  display: block; line-height: 0.5; margin-bottom: 16px;
}
.testi-who { display: flex; align-items: center; gap: 12px; margin-top: 22px; }
.testi-avatar {
  width: 48px; height: 48px; border-radius: 50%;
  background: var(--ink); color: var(--paper);
  display: flex; align-items: center; justify-content: center;
  font-family: 'Fraunces', serif; font-weight: 600; font-size: 1rem;
  overflow: hidden; flex-shrink: 0;
}
.testi-avatar img { width: 100%; height: 100%; object-fit: cover; filter: grayscale(1); }
.testi-who b { display: block; font-size: 0.95rem; }
.testi-who span { font-size: 0.83rem; color: var(--gray-light); }
.testi-dots { display: flex; gap: 10px; margin-top: 34px; }
.testi-dot {
  width: 32px; height: 3px; background: var(--line);
  border: none; cursor: pointer; padding: 0;
  transition: background 0.25s ease;
}
.testi-dot.active { background: var(--red); }

/* ---------- other ways ---------- */
.ways-grid { display: grid; grid-template-columns: repeat(3, 1fr); gap: 20px; }
.way { background: var(--white); border: 1px solid var(--line); padding: 30px 28px; }
.way h3 { font-size: 1.15rem; margin-bottom: 10px; }
.way p { font-size: 0.92rem; color: var(--gray); margin-bottom: 16px; }

/* ---------- FAQ ---------- */
.faq-list { max-width: 820px; border-top: 1.5px solid var(--ink); }
.faq-item { border-bottom: 1px solid var(--line); }
.faq-q {
  width: 100%; background: none; border: none; text-align: left;
  font-family: 'Fraunces', serif; font-weight: 600; font-size: 1.15rem; color: var(--ink);
  padding: 26px 44px 26px 0; cursor: pointer; position: relative;
}
.faq-q:hover { color: var(--red); }
.faq-q::after {
  content: '+'; position: absolute; right: 4px; top: 50%;
  transform: translateY(-50%); font-size: 1.7rem; font-weight: 300; color: var(--red);
  transition: transform 0.25s ease;
}
.faq-item.open .faq-q::after { transform: translateY(-50%) rotate(45deg); }
.faq-a { max-height: 0; overflow: hidden; transition: max-height 0.4s ease; }
.faq-a-inner { padding: 0 0 28px; color: var(--gray); max-width: 46em; font-size: 0.98rem; }
.faq-a-inner p + p { margin-top: 12px; }
.faq-item.open .faq-a { max-height: 900px; }

/* ---------- booking (inline Calendly) ---------- */
.book { background: var(--ink); color: var(--paper); }
.book .eyebrow { color: var(--paper); }
.book h2 { color: var(--paper); max-width: 22em; }
.book .script { color: var(--red-bright); }
.book .sub { color: rgba(246,241,233,0.7); margin-top: 16px; }
.book-grid { display: grid; grid-template-columns: 0.9fr 1.1fr; gap: 24px; margin-top: 48px; align-items: start; }
.book-card { background: var(--white); color: var(--ink); padding: 36px 32px; }
.book-card h3 { margin-bottom: 8px; }
.book-card .hint { font-size: 0.88rem; color: var(--gray-light); margin-bottom: 24px; }
.book-form label { display: block; font-size: 0.74rem; font-weight: 700; letter-spacing: 0.12em; text-transform: uppercase; color: var(--gray); margin: 18px 0 6px; }
.book-form input, .book-form textarea {
  width: 100%; border: none; border-bottom: 1.5px solid var(--ink);
  background: transparent; padding: 10px 2px; font-family: 'Inter', sans-serif;
  font-size: 1rem; color: var(--ink); outline: none;
}
.book-form input:focus, .book-form textarea:focus { border-bottom-color: var(--red); }
.book-form textarea { resize: vertical; min-height: 110px; }
.book-form .btn { margin-top: 26px; width: 100%; text-align: center; }
.book-note { font-size: 0.8rem; color: var(--gray-light); margin-top: 14px; }
.book-cal { background: var(--white); padding: 14px; }
.book-cal .cal-head { padding: 18px 18px 6px; }
.book-cal .cal-head h3 { margin-bottom: 4px; }
.book-cal .cal-head p { font-size: 0.88rem; color: var(--gray-light); }
.calendly-inline-widget { min-width: 300px; height: 620px; }
.book-fallback { padding: 40px; text-align: center; }

/* ---------- footer ---------- */
.site-footer { background: var(--paper); border-top: 1px solid var(--line); padding: 52px 0 38px; font-size: 0.88rem; color: var(--gray); }
.footer-grid { display: flex; justify-content: space-between; gap: 32px; flex-wrap: wrap; }
.footer-col h4 { font-family: 'Inter', sans-serif; font-size: 0.72rem; text-transform: uppercase; letter-spacing: 0.12em; color: var(--gray-light); margin-bottom: 14px; font-weight: 700; }
.footer-col ul { list-style: none; }
.footer-col li { margin-bottom: 8px; }
.footer-col a { color: var(--gray); }
.footer-col a:hover { color: var(--red); }
.footer-bottom { margin-top: 40px; padding-top: 22px; border-top: 1px solid var(--line); display: flex; justify-content: space-between; flex-wrap: wrap; gap: 12px; color: var(--gray-light); font-size: 0.8rem; }

/* ---------- subpages ---------- */
.page-hero { padding: 84px 0 56px; }
.page-hero h1 { max-width: 17em; margin-bottom: 20px; }

.prose { max-width: 46em; }
.prose p + p { margin-top: 16px; }
.prose h2 { margin: 48px 0 18px; }
.prose h3 { margin: 34px 0 12px; }

.photo-block { position: relative; max-width: 420px; }
.photo-block img { filter: grayscale(1) contrast(1.05); width: 100%; }
.photo-block::after {
  content: ''; position: absolute; top: 12px; right: -12px; bottom: -12px; left: 12px;
  border: 1.5px solid var(--ink); pointer-events: none;
}

/* ---------- about photo strip ---------- */
.photo-row { display: grid; grid-template-columns: repeat(3, 1fr); gap: 28px; margin: 56px 0 20px; position: relative; }
.photo-row figure { position: relative; margin: 0; }
.photo-row img { width: 100%; aspect-ratio: 4/5; object-fit: cover; }
.photo-row figure::after {
  content: ''; position: absolute; top: 10px; right: -10px; bottom: -10px; left: 10px;
  border: 1.5px solid var(--ink); pointer-events: none;
}
.photo-row .bw img { filter: grayscale(1) contrast(1.05); }
.photo-row .row-annot {
  position: absolute; top: -40px; right: 4px;
  font-family: 'Nothing You Could Do', cursive; color: var(--red);
  font-size: 1.1rem; transform: rotate(2deg);
}

/* ---------- scroll reveal ---------- */
.reveal { opacity: 0; transform: translateY(22px); transition: opacity 0.6s ease, transform 0.6s ease; }
.reveal.visible { opacity: 1; transform: none; }
.reveal-d1 { transition-delay: 0.08s; }
.reveal-d2 { transition-delay: 0.16s; }
.reveal-d3 { transition-delay: 0.24s; }

@media (prefers-reduced-motion: reduce) {
  html { scroll-behavior: auto; }
  .reveal { opacity: 1; transform: none; transition: none; }
  .testi.active { animation: none; }
  * { animation: none !important; transition-duration: 0.01ms !important; }
}

/* ---------- responsive ---------- */
@media (max-width: 960px) {
  .hero-grid { grid-template-columns: 1fr; gap: 44px; }
  .hero-photo { max-width: 400px; }
  .pain-grid, .case-grid, .ways-grid, .derisk { grid-template-columns: 1fr 1fr; }
  .proof-grid { grid-template-columns: 1fr 1fr; gap: 32px 20px; }
  .offer-top, .dossier-grid { grid-template-columns: 1fr; gap: 40px; }
  .values-grid { grid-template-columns: 1fr 1fr; }
  .video-grid { grid-template-columns: 1fr 1fr; }
}

@media (max-width: 720px) {
  section { padding: 64px 0; }
  .hero { padding: 56px 0 52px; }
  .pain-grid, .case-grid, .ways-grid, .derisk,
  .shift-grid, .fit-grid, .book-grid, .photo-row, .testi-page,
  .testi-page.active { grid-template-columns: 1fr; }
  .shift-arrow { padding: 18px 0; }
  .values-grid, .video-grid { grid-template-columns: 1fr; }
  .li-video iframe { height: 360px; }
  .testi-track .testi { width: 300px; }
  .shift-arrow svg { transform: rotate(90deg); }
  .hero-annot { top: -48px; left: 0; font-size: 1rem; }
  .phase-body-inner { padding: 0 4px 28px 4px; }
  .phase-head { padding: 24px 4px; gap: 14px; }
  .phase-num { width: 40px; }
  .phase-title h3 { font-size: 1.2rem; }
  .hero-photo .frame::after { top: 10px; right: -10px; bottom: -10px; left: 10px; }

  .nav-toggle { display: block; }
  .nav-links {
    position: fixed; inset: 74px 0 auto 0;
    background: var(--paper); border-bottom: 1px solid var(--line);
    flex-direction: column; align-items: flex-start;
    padding: 20px 24px 28px; gap: 18px;
    transform: translateY(-130%); transition: transform 0.3s ease;
    z-index: 99;
  }
  .nav-links.open { transform: none; }
  .nav-links .btn { width: 100%; text-align: center; }
}